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JFE Franchising Inc. Partners With Kroger to Bring 56 Snowfox Sushi Bars to Michigan Stores

How is this company pairing with Kroger to introduce 56 in-store restaurants in the retailer's backyard?

HOUSTON, Apr. 3, 2018 (DEL MARKET NEWS) — Beginning April 8th, 2018, JFE Franchising’s Snowfox Sushi Program is coming to 56 Kroger locations throughout the company’s Michigan division. These new additions will mark the fourth Kroger division to exclusively contract with JFE as its full-service sushi provider.

“Whether you’re a long-time sushi lover or trying it for the first time, we have a menu option for you that’s fresh, delicious, and exquisitely made right here in your neighborhood store,” said JFE Chairman Jim Kim, in a press release.

According to that press release, JFE’s Snowfox Sushi’s freshly prepared quality sushi is a great way to shine a spotlight on the supermarket deli scene—through the company’s trained chefs, serving fresh sushi to new customers every day. In total, the company’s Snowfox locations have sold 1.1 billion sushi packages.

“Over the past 12 years in business, JFE’s sushi program has seen exponential growth due to our strong relationships with our retail partners,” said Stacy Kwon, President. “JFE is also in the process of pipeline growth with other supermarket retailers to add to their full-service sushi program contributions.”

JFE Franchising currently manages over 700 locations in grocery stores and supermarkets across 29 U.S. states. Snowfox sushi cafés can be found in 10 Kroger Divisions as well as Sam’s Club, Winco, Supervalu, and other leading retail banners.

For more on prepared food solutions in the deli space, keep reading Deli Market News.