Grocery store sushi takes off: SNOWFOX opens 96 new kiosks in Wisconsin

The new kiosks have popped up at Pick n' Save, Metro Market and Sendik's stores in recent months.

Mar. 7, 2022 (ONMILWAUKEE) — You may have noticed a new sushi kiosk popping up at your local Pick n’ Save, Metro Market or Sendik’s store in recent months.

The new kiosks are part of a record expansion for Houston-based SNOWFOX, one of the largest operators and franchise owners of sushi kiosks in the U.S. In fact, since it was founded in 2005, the brand has established over 1,200 full-service sushi kiosks across 38 states.

Wisconsin is among the newest markets for SNOWFOX, which established a record number (96) of kiosks in the state during 2021, making Wisconsin home to the second highest number of SNOWFOX franchisees in the U.S.

Sushi made fresh

The company’s growth can be largely attributed to both its competitive pricing and their focus on sourcing high quality, sustainable seafood, backed by a partnership with Colorado-based FishChoice.

“Our kiosks have a full assortment of options with shelves full of products,” says SNOWFOX CEO Stacy Kwon. “Even moreso, they are equipped with chefs that are willing to greet and assist customers. For us it’s not enough for our chefs to just make sushi, we have a pipeline of innovation to keep our kiosks ahead of competition and keep our sushi program exciting, relevant, and our goal is to always elevate the overall customer experience.”

Kwon says that the sushi chefs are part of what sets the company apart.

“Sushi is a show business,” she says. “Our kiosks are a highlight and typically the main attraction for our retail partners’ delis. Having a manned sushi bar kiosk enables us to provide fresher products and for our chefs to engage directly with customers. Snowfox has four procurement offices globally to ensure the highest quality products at the lowest cost to consumers while navigating the common outages due to COVID’s impact on the supply chain.”

Humble beginnings

Despite its swift expansion, Kwon says the company actually sprung from humble beginnings.

“When my father lost his business and hope of rebuilding again in Korea, our family immigrated to the United States,” she says. “I was 16 years old at the time. When we came across the opportunity to operate our first kiosks within Kroger, we realized we found a gem.”

Originally called JFE, the company started with five stores, adopting a franchise model under JFE Franchising Inc. in 2013.

“We loved the idea that every kiosk we open is a job opportunity to another family that may have experienced similar struggles as our family,” says Kwon.  “The inspiration of this business started with a family that had a strong drive to provide a safe and successful future for other small business owners.”


By Lori FredrichSenior Writer & Dining Editor

SNOWFOX Rolls into Wisconsin Opening a Record 96 Sushi Bar Locations

Grocery store sushi chain serves 38,000 rolls to an average of 25,000 Wisconsinites per week

HOUSTON, Feb. 22, 2022 (GLOBE NEWSWIRE) — SNOWFOX | JFE Franchising, Inc. (SNOWFOX) has increased its midwestern U.S. presence, opening 70 sushi kiosks in one day, a record for the company (ending 2021 with 96 stores within the state). These stores mark SNOWFOX’s first extension into Wisconsin.

Founded in 2005, SNOWFOX is one of the largest operators and franchise owners of sushi kiosks in the U.S., with over 1,100 full-service sushi kiosks in grocery stores, wholesale, university, and corporate settings across 38 states. Wisconsin has the second highest number of SNOWFOX franchisees in the state. right behind Colorado.

“We are so pleased to be able to bring our fresh, delicious and sustainable sushi to a variety of Wisconsin retail supermarkets,” said Stacy Kwon, president and CEO, SNOWFOX. “These 96 new locations will provide small business opportunities to local franchisee owners while also serving convenient, restaurant-quality sushi to thousands of customers.”

SNOWFOX | JFE Franchising, Inc Named a 2022 Top Franchise by Franchise Business Review

Independent Survey Shows Franchise Owners Are Highly Satisfied with SNOWFOX | JFE Franchising, Inc Performance

HOUSTON, Jan. 18, 2022 (GLOBE NEWSWIRE) — SNOWFOX | JFE Franchising, Inc. (SNOWFOX) is proud to announce it was recently named a Top Franchise for 2022 by Franchise Business Review. This is the 17th annual ranking of the 200 best franchise opportunities as rated by franchise business owners.

Founded in 2005, SNOWFOX is one of the largest operators and franchise owners of sushi kiosks in the United States, with over 1,100 full-service sushi kiosks in grocery stores, wholesale, university, and corporate settings across 38 states.

Franchise Business Review, a market research firm that performs independent surveys of franchisee satisfaction and employee engagement, provides the only rankings and awards for franchise companies based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes its rankings of the top 200 franchises in its annual Guide to Today’s Top Franchises.

“Our organization is honored to be awarded a Top Franchise for 2022,” said Stacy Kwon, president and CEO, SNOWFOX. “Franchisees are and always will be our top priority. Their positive feedback in this survey is a testament to the training programs and field support we provide to ensure each and every one of our small business owners succeed in today’s business environment.”

SNOWFOX was among over 300 franchise brands, representing more than 30,000 franchise owners, that participated in Franchise Business Review’s research. SNOWFOX franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training and support, operations, franchisor/franchisee relations and financial opportunity.

SNOWFOX’s survey data revealed that 89% would recommend SNOWFOX as a franchise business organization.

“While the pandemic impacted various business sectors differently, the last 18 months have clearly demonstrated the inherent strengths of the franchise business model. The old franchise adage of ‘being in business for yourself, but not by yourself’ has never been more important,” said Franchise Business Review founder & CEO Eric Stites. “Thanks to fast innovations, significant support, and responsive crisis management, many franchise brands have emerged stronger from the pandemic, and that is reflected in high franchisee satisfaction.”


About SNOWFOX | JFE Franchising, Inc

Founded in 2005, SNOWFOX | JFE Franchising, Inc is a leading provider of full-service sushi kiosks in the grocery industry. We own and operate over 1,100 full-service sushi kiosks in 38 states throughout the continental U.S., Hawaii and Alaska. Our products, including cooked and raw sushi, bento boxes, chef favorites, appetizers, and party platters has taken sushi back to its origins of chef-based theatricality. Providing high end restaurant quality but with grab-n-go convenience in our guest’s own neighborhoods. To learn more about us, visit .

About Franchise Business Review

Franchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,100 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at To read our publications, visit