Our History
SNOWFOX | JFE Franchising, Inc. Historical Timeline


2021 April
JFE opens 33 sushi bars with Kroger in Tennessee, Mississippi, Kentucky

2021 March
JFE opens 122 sushi bars with Kroger in Texas, Ohio, Washington, Mississippi, Arkansas

2020 November
JFE opens its first sushi bar with Vons in Nevada

2019 November
JFE opens its sushi bar with Weis Markets

2018 November
JFE opens its sushi bar with Costco in Hawaii

2017 October
JFE opens its first Sushi Box sushi bar in Mexico City, Mexico

2017 September
JFE opens its first sushi bar with El Super

2017 January
JFE opens its first sushi bar with Sam’s Club in Florida

2016 November
Snowfox branding company established

2016 November
Our first U.S. Snowfox Grab-N-Go Cafes open at Westfield Santa Anita mall and in Flatiron, Manhattan, NYC JFE opens its first store with Fred Meyer Stores, marking Snowfox’s first Oregon sushi bar

2016 October
New Michigan regional office opens to support more than 20 new stores in the state

2016 February
Snowfox collaborates with Main & Vine, offering sushi, yakisoba, and dumplings at the Kroger banner’s Gig Harbor, Washington, store

2015 September
JFE celebrates its 10th anniversary

2015 April
JFE opens its first Snow Fox Grab-N-Go Cafe in Seoul Korea

2014 September
JFE opens its first sushi bar with WinCo Foods in California

2014 August
JFE Korea regional office opens

2014 July
JFE opens in Sydney, Australia with Coles

2014 April
JFE partners with SuperValu, the nation’s third-largest retailer, in Cub Foods of Minnesota and North Dakota’s Hornbacher’s chain

2013 March
JFE opens its first sushi bar with Sprouts Farmers Market in Houston

2012 June
First Colorado, Wyoming kiosks open

2012 April
JFE opens Costco’s one-of-a-kind full service sushi bar in Scottsdale, Arizona

2012 March
Arkansas becomes JFE’s 12th state and seventh division office

2012 January
New JFE Headquarters opens

2011 July
Expansion to Kroger kiosks in Ohio

2010 August
First Utah store opens

2010 July
JFE kiosks expand to VA, WV, NC, KY and TN First Arizona store opens with Fry’s Food Stores JFE starts its Moon Pop business

2009 February
Shreveport, Louisiana, marks JFE’s 143rd kiosk

2008 March
A milestone as JFE opens its 100th kiosk (Dallas)

2007 May
First Reasor’s kiosk opens in Oklahoma

2007 January
Sushi service starts at Texas A&M University

2006 December
First Louisiana kiosk opens in Alexandria

2005 December
JFE opens its 10th sushi kiosk

2005 September
JFE initiates full-service sushi operations First kiosk opens in Houston, Texas