Our History
SNOWFOX | JFE Franchising, Inc. Historical Timeline
2021 April
JFE opens 33 sushi bars with Kroger in Tennessee, Mississippi, Kentucky
2021 March
JFE opens 122 sushi bars with Kroger in Texas, Ohio, Washington, Mississippi, Arkansas
2020 November
JFE opens its first sushi bar with Vons in Nevada
2019 November
JFE opens its sushi bar with Weis Markets
2018 November
JFE opens its sushi bar with Costco in Hawaii
2017 October
JFE opens its first Sushi Box sushi bar in Mexico City, Mexico
2017 September
JFE opens its first sushi bar with El Super
2017 January
JFE opens its first sushi bar with Sam’s Club in Florida
2016 November
Snowfox branding company established
2016 November
Our first U.S. Snowfox Grab-N-Go Cafes open at Westfield Santa Anita mall and in Flatiron, Manhattan, NYC JFE opens its first store with Fred Meyer Stores, marking Snowfox’s first Oregon sushi bar
2016 October
New Michigan regional office opens to support more than 20 new stores in the state
2016 February
Snowfox collaborates with Main & Vine, offering sushi, yakisoba, and dumplings at the Kroger banner’s Gig Harbor, Washington, store
2015 September
JFE celebrates its 10th anniversary
2015 April
JFE opens its first Snow Fox Grab-N-Go Cafe in Seoul Korea
2014 September
JFE opens its first sushi bar with WinCo Foods in California
2014 August
JFE Korea regional office opens
2014 July
JFE opens in Sydney, Australia with Coles
2014 April
JFE partners with SuperValu, the nation’s third-largest retailer, in Cub Foods of Minnesota and North Dakota’s Hornbacher’s chain
2013 March
JFE opens its first sushi bar with Sprouts Farmers Market in Houston
2012 June
First Colorado, Wyoming kiosks open
2012 April
JFE opens Costco’s one-of-a-kind full service sushi bar in Scottsdale, Arizona
2012 March
Arkansas becomes JFE’s 12th state and seventh division office
2012 January
New JFE Headquarters opens
2011 July
Expansion to Kroger kiosks in Ohio
2010 August
First Utah store opens
2010 July
JFE kiosks expand to VA, WV, NC, KY and TN First Arizona store opens with Fry’s Food Stores JFE starts its Moon Pop business
2009 February
Shreveport, Louisiana, marks JFE’s 143rd kiosk
2008 March
A milestone as JFE opens its 100th kiosk (Dallas)
2007 May
First Reasor’s kiosk opens in Oklahoma
2007 January
Sushi service starts at Texas A&M University
2006 December
First Louisiana kiosk opens in Alexandria
2005 December
JFE opens its 10th sushi kiosk
2005 September
JFE initiates full-service sushi operations First kiosk opens in Houston, Texas