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SNOWFOX | JFE Franchising, Inc. Historical Timeline

2023 June
2023 June
2022 February
2022 February
2021 April
2021 April

JFE opens 33 sushi bars with Kroger in Tennessee, Mississippi, Kentucky

2021 March
2021 March

JFE opens 122 sushi bars with Kroger in Texas, Ohio, Washington, Mississippi, Arkansas

2020 November
2020 November

JFE opens its first sushi bar with Vons in Nevada

2019 November
2019 November

JFE opens its sushi bar with Weis Markets

2018 November
2018 November

JFE opens its sushi bar with Costco in Hawaii

2017 October
2017 October

JFE opens its first Sushi Box sushi bar in Mexico City, Mexico

2017 September
2017 September

JFE opens its first sushi bar with El Super

2017 January
2017 January

JFE opens its first sushi bar with Sam’s Club in Florida

2016 November
2016 November

Snowfox branding company established

2016 November
2016 November

Our first U.S. Snowfox Grab-N-Go Cafes open at Westfield Santa Anita mall and in Flatiron, Manhattan, NYC JFE opens its first store with Fred Meyer Stores, marking Snowfox’s first Oregon sushi bar

2016 October
2016 October

New Michigan regional office opens to support more than 20 new stores in the state

2016 February
2016 February

Snowfox collaborates with Main & Vine, offering sushi, yakisoba, and dumplings at the Kroger banner’s Gig Harbor, Washington, store

2015 September
2015 September

JFE celebrates its 10th anniversary

2015 April
2015 April

JFE opens its first Snow Fox Grab-N-Go Cafe in Seoul Korea

2014 September
2014 September

JFE opens its first sushi bar with WinCo Foods in California

2014 August
2014 August

JFE Korea regional office opens

2014 July
2014 July

JFE opens in Sydney, Australia with Coles

2014 April
2014 April

JFE partners with SuperValu, the nation’s third-largest retailer, in Cub Foods of Minnesota and North Dakota’s Hornbacher’s chain

2013 March
2013 March

JFE opens its first sushi bar with Sprouts Farmers Market in Houston

2012 June
2012 June

First Colorado, Wyoming kiosks open

2012 April
2012 April

JFE opens Costco’s one-of-a-kind full service sushi bar in Scottsdale, Arizona

2012 March
2012 March

Arkansas becomes JFE’s 12th state and seventh division office

2012 January
2012 January

New JFE Headquarters opens

2011 July
2011 July

Expansion to Kroger kiosks in Ohio

2010 August
2010 August

First Utah store opens

2010 July
2010 July

JFE kiosks expand to VA, WV, NC, KY and TN First Arizona store opens with Fry’s Food Stores JFE starts its Moon Pop business

2009 February
2009 February

Shreveport, Louisiana, marks JFE’s 143rd kiosk

2008 March
2008 March

A milestone as JFE opens its 100th kiosk (Dallas)

2007 May
2007 May

First Reasor’s kiosk opens in Oklahoma

2007 January
2007 January

Sushi service starts at Texas A&M University

2006 December
2006 December

First Louisiana kiosk opens in Alexandria

2005 December
2005 December

JFE opens its 10th sushi kiosk

2005 September
2005 September

JFE initiates full-service sushi operations First kiosk opens in Houston, Texas