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Our History

SNOWFOX | JFE Franchising, Inc. Historical Timeline

February 14, 2022
July 29, 2021
2021 April

2021 April

JFE opens 33 sushi bars with Kroger in Tennessee, Mississippi, Kentucky

March 1, 2021
2021 March

2021 March

JFE opens 122 sushi bars with Kroger in Texas, Ohio, Washington, Mississippi, Arkansas

November 1, 2020
2020 November

2020 November

JFE opens its first sushi bar with Vons in Nevada

November 1, 2019
2019 November

2019 November

JFE opens its sushi bar with Weis Markets

November 22, 2018
2018 November

2018 November

JFE opens its sushi bar with Costco in Hawaii

October 4, 2017
2017 October

2017 October

JFE opens its first Sushi Box sushi bar in Mexico City, Mexico

September 20, 2017
2017 September

2017 September

JFE opens its first sushi bar with El Super

January 12, 2017
2017 January

2017 January

JFE opens its first sushi bar with Sam’s Club in Florida

November 30, 2016
2016 November

2016 November

Snowfox branding company established

November 3, 2016
2016 November

2016 November

Our first U.S. Snowfox Grab-N-Go Cafes open at Westfield Santa Anita mall and in Flatiron, Manhattan, NYC JFE opens its first store with Fred Meyer Stores, marking Snowfox’s first Oregon sushi bar

October 18, 2016
2016 October

2016 October

New Michigan regional office opens to support more than 20 new stores in the state

February 16, 2016
2016 February

2016 February

Snowfox collaborates with Main & Vine, offering sushi, yakisoba, and dumplings at the Kroger banner’s Gig Harbor, Washington, store

September 15, 2015
2015 September

2015 September

JFE celebrates its 10th anniversary

April 12, 2015
2015 April

2015 April

JFE opens its first Snow Fox Grab-N-Go Cafe in Seoul Korea

September 1, 2014
2014 September

2014 September

JFE opens its first sushi bar with WinCo Foods in California

August 10, 2014
2014 August

2014 August

JFE Korea regional office opens

July 17, 2014
2014 July

2014 July

JFE opens in Sydney, Australia with Coles

April 21, 2014
2014 April

2014 April

JFE partners with SuperValu, the nation’s third-largest retailer, in Cub Foods of Minnesota and North Dakota’s Hornbacher’s chain

March 12, 2013
2013 March

2013 March

JFE opens its first sushi bar with Sprouts Farmers Market in Houston

June 11, 2012
2012 June

2012 June

First Colorado, Wyoming kiosks open

April 1, 2012
2012 April

2012 April

JFE opens Costco’s one-of-a-kind full service sushi bar in Scottsdale, Arizona

March 5, 2012
2012 March

2012 March

Arkansas becomes JFE’s 12th state and seventh division office

January 1, 2012
2012 January

2012 January

New JFE Headquarters opens

July 25, 2011
2011 July

2011 July

Expansion to Kroger kiosks in Ohio

August 17, 2010
2010 August

2010 August

First Utah store opens

July 19, 2010
2010 July

2010 July

JFE kiosks expand to VA, WV, NC, KY and TN First Arizona store opens with Fry’s Food Stores JFE starts its Moon Pop business

February 13, 2009
2009 February

2009 February

Shreveport, Louisiana, marks JFE’s 143rd kiosk

March 11, 2008
2008 March

2008 March

A milestone as JFE opens its 100th kiosk (Dallas)

May 1, 2007
2007 May

2007 May

First Reasor’s kiosk opens in Oklahoma

January 22, 2007
2007 January

2007 January

Sushi service starts at Texas A&M University

December 1, 2006
2006 December

2006 December

First Louisiana kiosk opens in Alexandria

December 1, 2005
2005 December

2005 December

JFE opens its 10th sushi kiosk

September 1, 2005
2005 September

2005 September

JFE initiates full-service sushi operations First kiosk opens in Houston, Texas